It’s a petal party!
While the Calendula – or more commonly known as pot marigolds – are attractive additions to any garden, these bright yellow and orange flowers are also known for their herbal – anti-inflammatory – properties.
It comes as no surprise that Kiehl’s Calendula Herbal Extra Toner, launched in the 1960s, is currently the brand’s #1 best-selling toner globally. The popular Calendula range has since expanded to include the Calendula Deep Cleansing Foaming Face Wash and the Calendula & Aloe Soothing Hydrating Mask. And now, Kiehl’s NEW Calendula Serum-Infused Water Cream promises to provide the efficacy of micronized Calendula petals in the new formula.
“We know our customers love Calendula, so Kiehl’s chemists formulated a water cream feature that iconic Kiehl’s ingredient and took it to the next level by infusing it with a Calendula serum,” said Roberta Weiss, Head of Product Innovation for Kiehl’s.
“The water cream utilizes our highest concentration of Calendula Flower Extract in a formula that helps to soothe and refresh skin while also providing a visible glow.”
Before the whole Calendula Petals are added to the formula for processing, they are first “steeped” at a high temperature to allow for maximum release of the petal’s skin-soothing properties, namely the five key irritation-reducing phyto-components. The whole petals are then added to the formula for mixing. During the mixing phase, the petals become crushed into hundreds of micronized petals – visible only under a microscope.
It would be a common misconception to think that a water cream’s weightless formula would not be as moisturizing as other creams. It does not make it any less effective, in fact, the cream promises soothing, long-lasting hydration, leaving skin feeling soft with a dewy-fresh finish without suffocating our pores. The formula seeks to provide instant relief from skin discomfort, help strengthen the skin’s natural barrier, and diminish signs of ageing. And with continued use, to reduce redness visibly.
Clinical tests showed that the serum-infused water cream:
- Improves the look of fine dry lines;
- Makes skin texture look and feel smoother; and
- Boosts skin’s radiance & suppleness
Results indicated that, in just one week (based on a 4-week Consumer Perception Study):
- 98% of participants thought skin felt relieved from discomfort
- 98% of participants felt skin redness appeared reduced
- 96% of participants thought skin looked even-toned
- 96% of participants thought skin felt smooth & soft
- 94% of participants felt skin was glowing
The Kiehl’s Calendula Serum-Infused Water Cream will be launched on 1 May 2019.
Images courtesy of Kiehl’s.