Seoulista, in the heart of Orchard
When Hera first debuted in Singapore last year, K-Beauty lovers here rejoiced. Known for their Black Cushion, the Cell Essence and the Rouge Holic Exceptional lipsticks, Hera products used to be exclusive to Korea. It was not uncommon to hear of fans hauling extra luggage while travelling to stock up on their favourite products. To much anticipation, Hera’s Takashimaya opening on 10 May 2018 marked the Korean luxury beauty brand’s first presence within ASEAN.
Hera is more than just a brand name. It prides itself as a messenger, creating and sharing Asia’s trends and delivering to the world, a Korean woman’s special beauty and value. Seoulista, Hera’s muse, represents the exceptional beauty of a fashionable, elegant, confident and passionate modern Korean woman. And with the far-reaching power of the Hallyu (“Korean wave”) and the new face of the brand, Blackpink’s Jennie, Hera reached a new level of popularity globally
Following the popularity of their best-selling Black Cushion, Hera will be launching the new Black Foundation, a 24-hour long-lasting foundation this summer. The cushion seeks to help combat the grease factor, to achieve a more balanced complexion and a less oily T-zone.
How: The foundation increases coverage and overall fit for the skin through Magnefit Powder technology within the formula. Its lightweight formula easily blends with any process of application. The Hera Black Foundation provides a moisturizing semi-matte finish with the combination of hydrating ingredients while keeping the skin smooth without leaving any dryness.
The Hera Black Foundation is packed in a sleek, easy-to-carry tube that makes it easy for a touch-up when needed. Optimized for Asian skin, it is released with a range of 12 ideal shades representing the Seoulista –selected and created based on a skin shade research conducted among 2,000 Asians.
Pair it with the Hera Black Cushion for a more powerful and long-lasting effect for perfect coverage – first by applying the Hera Black Foundation, followed by the Hera Black Cushion to fix the makeup as needed throughout the day.
The Hera Black Foundation (35ml) is priced at SGD 75, and will be available at the Hera Takashimaya counter and ION boutique from 30 April 2019.
To celebrate the launch of the new Black Foundation, and the brand’s first anniversary in Singapore, here is a special invitation for you to enter the hidden world of Hera for an immersive brand experience at the Hera Our Black Secret Pop-up.
What: Hera Our Black Secret Pop-up
Where: 391 Orchard Road Singapore 238873
When: 10:00AM to 9:30PM daily, from 30 April to 5 May 2019 inclusive
Expect Instagram worthy digital experiences, have a customised black concoction on the house at the 12.24 Bar, and (surely you must) try the brand new black foundation alongside the other brand bestsellers with Global Makeup artists flown in from Korea. Be sure to join in the sharing of makeup and how-to tips. (A little secret for you: there are exclusive promotions for customers who purchase products on-site).
To schedule your slot with the Global Makeup artists at the Our Black Secret Pop-Up, registration is required.
Register here now to book your slot now.