Chanel Beauty: See the World with New Eyes

by Pressroom

3 simple steps to redefine your peepers.

Curl. Length. Volume. When it comes to mascara, we want it all. It also has to stay put all day and be easy to remove at the end of a long day. Sounds like a dream? It doesn’t have to be, with Chanel Beauty’s latest innovation Le Volume Stretch Extreme mascara.

Its predecessor Le Volume Revolution De Chanel, equipped with the world’s first 3D printed mascara brush was an eye-opener in the make-up universe two years ago. Chanel didn’t rest on this success story but instead sought to improve the technology with specialised start-up ERPRO 3D Factory. The result is a revolutionary brush that makes mascara application and removal a breeze while ensuring stunning results.

Le Volume Stretch Extreme mascara features a lighter and more flexible brush with bristles arranged to take an elliptical shape with a micro-cavity in the middle – possible only with the 3D printing technology. It picks up just the right amount of mascara to coat your lashes with precision down to the millimetre, while providing maximum lift and length that promises to last all day. The formula fends off humidity with resilient latex-effect polymer, while carnauba wax and beeswax guarantee volume and adhesion, and kaolin powder, together with silica microbeads reinforce the thickness of the applied formula. The best part? All this comes off easily at the end of the day with warm water. No more intense rubbing.

But we all know eye makeup isn’t complete without definition. New to the Chanel family of makeup essentials is Le Liner De Chanel. This smudge-proof eyeliner features a soft, extra-thin felt tip that glides on easily. It is available in 3 rich, classic shades of black (Noir Profond), brown (Ultra Brun) and plum (Rouge Noir). For the more adventurous, 4 seasonal shades are available. Choose from metallic tones – lilac (Mauve Metal) and silver grey (Gris Argent), and intense colors of caramel bronze (Bronze Dore) and navy blue (Bleu Cobalt).

To frame the eyes and perfect the look, sculpt your brows with La Palette Sourcils. The eyebrow palette features two textures – a matte wax defines and colours the brow line, while a soft powder offers a natural finish. Included in the palette are four handy accessories – two brushes for application, a spiral brush for more definition, and mini tweezers to trim your brows on the go. It comes in three shades – light, medium and dark to match your hair colour or desired intensity.

See the world with New Eyes, available at your nearest Chanel Beauty boutique.


Images courtesy of Chanel, artwork by Curatedition. All rights reserved.


Related links:

Chanel 19: Essentially Coded

Future-Forward Power Skincare

9 Makeup Tools Every Woman Needs, Every Day

The How & Now of Great Brows

shu uemura Color Atelier: Gateway to Expression

Giorgio Armani Beauty: All Eyes On You

Beauty New-In & Highlights



You may also like

This website uses cookies to improve your experience. Continuing to use the site means you accept the Terms of Use and Privacy Policy.

Accept Read More