The Prada Resort 2018 collection celebrates the spirit and aesthetics of the Art Nouveau, Art Deco and Modernism eras.
The Art Nouveau era dates back to the 1890s and 1910s.
It was all about ornamental style, with emphasis on craft, artistry, and artisanal value. It celebrated opulence and intricacy of natural motifs. It was about creation of beauty through artisanal skill.
The Art Deco era was post world war one, from the 1920s to the 1930s. A style movement in decorative arts and architecture that paid homage to geometrical shapes.
The Art Nouveau to Art Deco transition bore witness to flowers being replaced by steel, brass and iron; and curves replaced by angles. Art, and architecture also became more symmetrical.
Enter Modernism, and art took on freedom of expression and experimentation.
Now, about the Prada Resort collection:
The collection is a fusion of past collections, with present interpretations and perceptions of the future.
Extensive reference is made to sportswear and nylon, both important and original elements of Prada’s early collections.
The modern sportswear silhouette is contrasted to the Belle Époque (Art Nouveau) silhouettes.
There is a key focus on transparency. With layers, pleats, and panels shadowing the silhouette to evoke Prada’s concept of “new censorship”, modernity and free-spiritedness.
New floral and rabbit motif prints designed by illustrator James Jean are introduced in the line-up and applied liberally on the accessories.
Architectural references: the airy architectural lines of the Galleria Vittorio Emanuele II dome – visible from the windows of the Milan Osservatorio where the show was held – are also referenced in the collection.
The Milan Osservatorio is Fondazione Prada’s new exhibition space dedicated to photography, in Galleria Vittorio Emanuele II, Milan.
It was an interesting set, as the seating was organized in a linear arrangement that orientated the guests to face the cupola (dome of the Galleria Vittorio Emanuele II) beyond the large glass windows. Augmented by reflective and translucent columns, guests were presented with a transfigured view of the definitive (Giuseppe) Mengoni architecture.
As the models walked along the windows, the sight of the afternoon sun glowing between the sky and the ornate iron dome was a fitting backdrop for the collection narrative.
The entire show was mirrored by a continuous mirror running alongside the wall on the other side of the room.
The result, an integrated ephemeral space of reality and the Prada world.
… before we leave this page, how about a good look at the details backstage?
All images courtesy of Prada.