LV Pont 9 Soft: Casual Chic

by Pressroom

Sling it, and bring it on.

The LV Circle signature made an appearance with the launch of the Pont 9 line of bags last year. A reinterpretation of a 1930s logo from Louis Vuitton’s archives, the distinctive emblem now adorns the flap and strap of the latest addition to the Maison’s modern classic line named after the oldest bridge in Paris – the Pont Neuf – situated across the Maison’s headquarters.

Parisian chic still defines the new design but with an added touch of playfulness. The LV Pont 9 Soft, like its name suggests, sports a softer silhouette with rounded edges. It’s paired with a wider textile strap for comfortable wear across the body or on the shoulder. Featuring the Maison’s iconic Monogram motif, the strap comes in a contrasting colour on the reverse side, adding a touch of visual interest. Under the flap is another refined detail – the classic LV Monogram flower.

Crafted from grained calfskin leather, the LV Pont 9 Soft comes in two sizes – the medium MM (SGD 5,350) and the smaller PM (SGD 5,000). Both sizes come in classic black and a warm brown known as Sienne Doree. The smaller size is also available in a chic blue and elegant grey that are just as easy to pair with different outfits.

Easy to wear and easier to love, the LV Pont 9 Soft is now available in-store and online at

Images courtesy of Louis Vuitton, artwork by Curatedition. All rights reserved.

Related Links:

Louis Vuitton: Bridging the New with Pont 9

Bag Talk: Louis Vuitton Pont 9

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