This is a marriage of Capitán’s witty and ironic take on the world with Alessandro Michele’s aesthetic of contemporary, eclectic romanticism.
“Common sense is not so common”,
“What are we going to do with all this future?”,
‘Tomorrow is now yesterday”,
“I want to go back to beliving a story”.
Says talented young Spanish artist Coco Capitán in her collaborative collection with Gucci’s Creative Director Alessandro Michele.
The result is a select unisex collection of Gucci Tote-backpacks, belt-bags, sweatshirts, T-shirts, hoodies, knits and coats in a range of colors, used by Capitán as a canvas for her naïve-looking handwritten messages bearing her offbeat sense of humour. A marriage of her witty and ironic take on the world with Michele’s aesthetic of contemporary, eclectic romanticism.
Capitán’s work is not new to the House as Michele had incorporated into the catwalk presentation for Gucci’s autumn/winter womenswear collection, two pieces featuring her signature handwritten witty aphorisms.
One of Capitán’s text-based artworks was on a wall within the Gucci show space for that show. In fact, the show invitations bore her handwriting, literally. Michele also wore a T-shirt featuring a Capitán slogan “I want to go back to beliving a story” for his end-of-show bow.
The collection will be launched online and in selected Gucci stores at the end of July. Look out for the unveiling of Gucci’s new instalment of its on-going Art Wall project, where Capitán’s work will adorn a 2,500 square-feet wall on Lafayette Street, New York, and a large wall in Milan’s Largo la Foppa, in Corso Garibaldi.
The messages on the walls for us, read “What are we going to do with all this future”, and “Common sense is not that common” respectively.
As for me, yes, Capitán, I want to go back to beliving a story too.
All images courtesy of Gucci