You wanted to know what I thought of the Goyard Saint Louis tote. First, a quick recap.
I was in the market for a light, hardy, carry all (throw-everything-in) tote, that can take me through my travels (to include golf vacations). After researching on various brands, their totes and their specs online, I narrowed my options down to the Louis Vuitton Neverfull versus Goyard Saint Louis.
I visited Goyard for the first time to check out the Saint Louis tote. I have in the past years dismissed the brand as a “monogram” brand that I will never wear. Never say never, because I am happy to have visited the store to discover the brand for myself. It was interesting to learn about the brand heritage, legacy and evolution since 1792 (to the inception of Maison Goyard in 1853).
Do you know that the colors of the Goyardine (the Maison’s iconic canvas) are made from plant extracts? This explains the difference in prices, between the classic (T1: black with black trim; T3: black with tan trim) and the special colors, as the process of creating the special colors from the plant extracts more complex and tedious. And that chevron pattern created with stacks of logs actually references the Goyard family’s Compagnons de Rivière history.
The St Louis tote is available in two sizes:
Petit Modèle (PM, measuring 34cm at the base x 6 cm width x 11cm height)
Grand Modèle (GM, measuring 40cm at the base x 8cm width x 34cm height).
I eventually opted for the GM in the T3 combination (black Goyardine with tan leather trim), on the premise that it has potentially better ease of wear as a shoulder tote compared to the PM. I envisage that it will be a good travel carry-on bag too, if I require to nest another bag for the trip within. The ears can be tucked in to make the bag smaller.
I also had the option to personalize the Goyardine, but decided not to for now.
I thought I would make special mention of Goyard’s brown and yellow packaging, since I believe that #everybrandshouldownacolor.
I cringed a little when the Goyard Sales Associate flat-folded the tote before she wrapped it in the yellow paper. But that gave me good insight into how to flat-pack the Saint Louis tote.
Watch my attempt to flat pack the tote here (or click on the image to start)!
I brought the tote on her maiden voyage to Paris, and so my Goyard journey began. Bon voyage, and yes(!), to tote.