Dior presents ABCDior, a pop-up dedicated to Dior Oblique creations, in Singapore from June 20th to July 14th 2019.
You don’t just put your name down for it. It is all about putting your name on it.
ABCDior Singapore Pop-up Store
What About It and How:
This globally successful personalisation service by the House of Dior allows customers to have their name embroidered on the Dior Book Tote, Diorcamp bags, and Walk’n’Dior sneakers at the Singapore Pop-up at Marina Bay Sands.
The Dior Book Tote first introduced in Spring/Summer 2018 was sold out even before the stocks hit the stores. Further sealing its status as a Dior must-have, was the starry line-up of the stunning and stylish.
Available in several signature motifs and essential House codes, the Dior Oblique Book Tote requires more than one and half million stitches to produce, a true distillation of virtuoso savoir-faire.
The Diorcamp Messenger and Backpack are equally emblematic bags with rising cult followings.
Customers requesting for the personalisation service can have their name or initials of their choosing to be embroidered. Number of letters allowed:
Unlike the bags where the name or initials are directly embroidered on the bags, the customisation for the sneakers requires for the initials to be first embroidered on a two-tone label, before being hand hand-riveted to the back of each shoe. As such, one can look forward to fun combinations where the initials on the right shoe does not necessarily have to match the left.
Personalisation charges apply: S$320 per bag, S$130 per pair of sneakers, up to the allowed number of letters as above.
If you already own the Dior Book Tote, Diorcamp bags or Walk ‘n’ Dior sneakers – brand new, unworn – from before, you can personalise them at the Pop-up too, at the same charges.
June 20th to July 14th, 2019
Level 1, Grand Colonnade South (near Event Plaza), The Shoppes at Marina Bay Sands, 2 Bayfront Avenue Singapore 018972
See Pop-up here.
Images courtesy of Dior, artwork by Curatedition.